Pools, hot tubs & spas · Gardendale, AL
Elite Pool & Spa
A full product catalog for a family-owned pool and spa retailer with two stores near Birmingham – hot tubs, pools, saunas and pool supplies, with prices the store team updates itself.
- 250+products in the online catalog
- 2stores, each with its own local page
- 30+years of the client in the pool business
Google Lighthouse · mobile · Oct 2026
- 100Performance
- 93Accessibility
- 100Best practices
- 100SEO
The challenge
Elite sells hundreds of products – hot tubs from three brands, above-ground and fiberglass pools, saunas, robotic cleaners and pool chemicals – across two stores. The old site could not show the range, prices went out of date and every change needed a developer.
What we built
We moved the whole catalog onto our platform: brands, collections and models with specs and prices the store team edits itself, a pool “wishlist” that guides customers through their options, store pages with hours and directions, and quote requests that land straight in the team’s inbox.
Under the hood
Key features of the build
01
Hot tub catalog
Brands, collections and models with seats, sizes, features and prices – filterable and easy to compare.
02
Pool wishlist
A step-by-step guide that helps customers plan an in-ground or above-ground pool and send it as a request.
03
Pool supply store
Robotic cleaners and chemicals by brand and category, maintained by the store staff.
04
Two locations
Store pages for Gardendale and Pell City with hours, phone and structured data for local search.
Explore the design
Scroll through the whole page
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Free · no obligation · 2 business days
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