Pool builder & pool service · Birmingham, AL
Elite Pool Services
A website for a family pool builder and service company in Birmingham: pool types compared side by side, starting prices up front, 37 real projects on a map and 37 hot tub models to compare.
- 37pool projects with real photos
- 25service pages – build, renovate, repair
- 37hot tub models from 3 brands
Google Lighthouse · mobile · Oct 2026
- 100Performance
- 100Accessibility
- 100Best practices
- 100SEO
The challenge
Elite Pool Services builds new pools, renovates old ones and services them every week. The old website spread that across dozens of thin, repetitive pages, its fiberglass pool pages were linked from the sitemap at addresses that no longer worked and the testimonials were generic – not much to go on for a homeowner planning a $40,000 project.
What we built
One company for the whole life of a pool: every service page rebuilt with clear steps, typical Birmingham starting prices, gunite, vinyl and fiberglass compared side by side, 37 projects with full photo galleries – several of them brought over from the company’s Facebook – on a map of central Alabama and its lakes, and real Google reviews. Fiberglass shapes and hot tubs come from the sister store’s catalog, and every old address leads to the right new page.
Under the hood
Key features of the build
01
Compare pool types
Gunite, vinyl and fiberglass side by side – cost, build time and upkeep – with a simple switcher on phones.
02
Projects map
Pools pinned on a map of central Alabama – towns and lakes with the number of projects and their photos beside it.
03
Prices up front
Typical starting prices for new pools, liners, renovations and weekly service, confirmed at a free estimate.
04
Hot tubs & pool designs
Fiberglass pool shapes and hot tubs with a spa finder, side-by-side comparison and a wishlist that turns into a quote request.
Explore the design
Scroll through the whole page
Scroll inside the window
Free · no obligation · 2 business days
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