Pay-per-click · Google Ads · Local Services Ads
Google Ads (PPC) Management in Birmingham
SEO takes months; Google Ads can bring calls this week. We set up and manage lean, local campaigns that target people ready to hire – and we show you exactly what every dollar brought in.
- Account setup or audit
- Local targeting
- Keyword & negative lists
- Ads & landing pages
- Call & form tracking
- Monthly optimization
What you get
Google Ads, done properly
Account setup or audit
A clean structure, the right campaign types and conversion tracking that actually works.
Local targeting
Ads shown only in the towns you serve, at the hours you can answer the phone.
Keyword & negative lists
The searches that bring customers – and a long list of the ones we block to stop wasted clicks.
Ads & landing pages
Clear ads with call extensions and landing pages built to convert.
Call & form tracking
Every call and form request counted, so you know your real cost per lead.
Monthly optimization
Bids, budgets, ads and keywords adjusted every month based on results.
When Google Ads make sense
Paid search is the fastest way to appear at the top of Google. It is ideal for new businesses, new services, seasonal peaks, or while your SEO is still growing. Done badly, it burns money on clicks from people who will never hire you. Done well, it is a predictable source of leads.
Our approach
Define the goal
We start with what a customer is worth to you and what a lead may cost. That sets the budget and tells us when a campaign is working.
Target people ready to buy
We focus on high-intent searches – “emergency plumber Pelham”, “pool installation cost Birmingham” – and exclude the rest. Ads only show in your service area and when you can respond.
Track everything
Calls from ads, calls from the website and form requests are tracked as conversions. You see what each campaign really brings, not just clicks.
Improve every month
We test ads, adjust bids, add negative keywords and shift budget to what works. If Google Ads are not profitable for your business, we tell you.
We also set up Google Local Services Ads (“Google Guaranteed” / “Google Screened”) for eligible service businesses.
How it works
A clear process, start to finish
- 01
Goals & budget
Lead value, target cost and a realistic budget.
- 02
Build
Campaigns, keywords, ads, extensions and tracking.
- 03
Launch
Careful start with daily checks in the first weeks.
- 04
Optimize
Monthly improvements and a clear report.
FAQ
Questions about google Ads
How much should I spend on Google Ads?
It depends on your market and goals. Many local service businesses start with a few hundred to a few thousand dollars a month in ad spend. We recommend a budget after looking at your area and competition.
Do you charge a percentage of ad spend?
We charge a clear monthly management fee, agreed upfront. The ad budget is paid directly to Google from your own account – which you own.
How soon will I see calls?
Often within days of launch. The first weeks are used to learn and improve.
Free · no obligation · 2 business days
Find out what is holding your website back
Send us your address. A real person on our team checks speed, mobile, Google Business Profile, rankings and the competition – and sends you a short, plain-English report with the fixes that matter most.