Plumbing & 24/7 emergency service · Bessemer, AL
Alabama Plumbing Services
A 24/7 plumbing website for a family-owned Bessemer company: one-tap calling, in-house financing, 17 in-depth service pages and 34 real jobs on a map of the towns it serves.
- 17in-depth service pages (from 31 thin ones)
- 34real jobs on a map by town
- 52Google reviews on the site
Google Lighthouse · mobile · Oct 2026
- 100Performance
- 100Accessibility
- 100Best practices
- 100SEO
The challenge
The old website had 31 service pages – 18 of them under 150 words and many competing with each other for the same searches – two different phone numbers, no town pages and a handful of five-year-old reviews. Not much to go on for someone with a burst pipe at 2 a.m.
What we built
We merged the thin pages into 17 in-depth service pages with real answers and FAQs, redirected every old address, put the 24/7 number and in-house financing on every screen, and added 34 real jobs from the company’s Facebook on a map of the towns it serves – next to 52 Google reviews quoted word for word.
Under the hood
Key features of the build
01
24/7 live answer
The phone number, rating and “call now” button on the first screen – and a call bar always under the thumb on phones.
02
In-house financing
Explained on every service page and one tick in the request form – no outside bank, a simple payment plan.
03
Jobs by town
Click a town on the map and see the real jobs done there, with photos and the problem that was fixed.
04
Reviews by topic
Google reviews filtered by service – drains, water heaters, leaks – so customers read what matters to them.
Explore the design
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