Heating & air conditioning · McCalla, AL
Alabama Heating & Air Services
A heating and air website for a family-owned McCalla company serving Bessemer to Tuscaloosa: 24/7 emergency service, in-house financing on every page and 18 real jobs on a map.
- 11heating & cooling service pages
- 6town pages from McCalla to Tuscaloosa
- 18real jobs on the map
Google Lighthouse · mobile · Oct 2026
- 99Performance
- 100Accessibility
- 100Best practices
- 100SEO
The challenge
The old website had eight pages and only two of them in the menu: thin service pages, a link to a page that no longer existed, no town pages, no reviews and a 15-field appointment form. It also hid the one thing local competitors do not offer – in-house financing.
What we built
We wrote 11 service pages with clear answers, added 6 town pages from McCalla to Tuscaloosa, explained financing on every service page and in the request form, replaced stock photos with the company’s own vans and real jobs from its Facebook, and cut the request form down to what a technician needs.
Under the hood
Key features of the build
01
In-house financing
A financing band on the homepage, a card on every service page, its own page with FAQ and a tick box in the request form.
02
24/7 emergency HVAC
No heat or no cooling – a dedicated emergency page and a live answer day and night.
03
Jobs by town
An interactive map of the service area with real installations and repairs in each town.
04
Quick request form
The service and town are filled in from the page the customer came from – a few fields and done.
Explore the design
Scroll through the whole page
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